e.l.f. Halo Glow
$15 ($50 at Charlotte Tilbury)
Alternative wins
NYX Fat Oil Lip Drip
$10 ($42 at Dior)
Alternative wins
Brazil Nut Body Butter
$5.99 ($48 at Sol de Janeiro)
Alternative wins
e.l.f. Camo Liquid Blush
$7 ($25 at Rare Beauty)
Alternative wins
Shark FlexStyle
$279 ($499.99 at Dyson)
Alternative wins
e.l.f. Power Grip Primer
$11 ($38 at Milk Makeup)
Alternative wins
e.l.f. Hydrating Camo Concealer
$8 ($32 at Tarte)
Alternative winsMaybelline Lash Sensational
$10.99 ($29 at Too Faced)
Alternative wins
Laifen Swift Dryer
$139.99 ($449.99 at Dyson)
Alternative wins
Lattafa Ana Abiyedh Rouge
$22.98 ($325 at Maison Francis Kurkdjian)
Alternative wins
Timeless Vitamin C Serum
$27.95 ($185 at SkinCeuticals)
Alternative wins
L'Oréal True Match Lumi
$9.99 ($69 at Giorgio Armani)
Alternative wins
Maybelline Fit Me Concealer
$8.99 ($44 at Charlotte Tilbury)
Alternative wins
Naturium Multi-Peptide Cream
$20 ($72 at Drunk Elephant)
Alternative wins
NIVEA Creme
$7.99 ($390 at La Mer)
Alternative wins
Lattafa Khamrah
$27 ($285 at Kilian)
Alternative wins
Hourglass Vanish Concealer
$39 ($12.99 at Maybelline)
Buy the original
NYX Micro Brow Pencil
$11 ($26 at Anastasia Beverly Hills)
Alternative wins
L'Oréal EverPure Bond Strengthening
$10.99 ($34 at Olaplex)
Alternative wins
NYX Matte Finish Spray
$10 ($36 at Urban Decay)
Alternative wins
Milani Luminoso Blush
$12.99 ($39 at NARS)
Alternative wins
Olay Regenerist Cream
$23.99 ($105 at Charlotte Tilbury)
Alternative wins
NYX Butter Gloss
$6 ($23 at Fenty Beauty)
Alternative wins
e.l.f. Squeeze Me Lip Balm
$4 ($19 at Laneige)
Alternative winsBeauty is the easiest place to overpay: the same grip polymer, the same pigment load, a different label and a four-times price. These six are the ones where the cheaper version genuinely holds up — with the honest catches (a smaller tube, a shorter wear time) stated up front, so there are no surprises at the mirror.